Square rolls out new payment features
Square rolls out new payment features. First, mobile payments service Square made it easier for merchants to accept credit cards anytime, anywhere, with just a smartphone and a tiny, plastic credit-card reader. Now, the startup led by Twitter co-founder Jack Dorsey hopes to show them they can abandon cash registers, too.
On Monday, Square announced new software, Square Register, to do more. The new app takes over many of the sales features that most stores use cash registers for. It lets merchants keep tabs on inventory and change prices. A menu option allows restaurants to post food options and special deals that customers can see on their smartphones, using a companion app called Square Card Case.
Card Case is available for download after paying with Square at one of a number of merchants hand-picked by Square to participate. It acts as a digital wallet and directory and stores digital receipts for everything you've purchased over Square. For merchants, it serves as a replacement for physical rewards cards some merchants give customers to thank them for repeat visits. The app also has a directory listing local Square-accepting businesses that let users buy items on their phones when they're close to a participating shop. Card Case users can also pay at stores that are using the Register app by saying their name to the sales clerk.
So far, Card Case only includes 50 hand-picked cafes, salons, flower shops, restaurants and other retailers in New York, St. Louis, Los Angeles, San Francisco and Washington. The company plans to gradually add others.